Our designers
Inocuo The Sign Studio
Inocuo The Sign Studio
The studio was founded in 2002 by Javier Gutiérrez, better known as Inocuo, an artist with his own signature in the graffiti world of Barcelona. He was later joined by David Fernández, a renown Spanish illustrator greatly familiarised with the surf and skate culture, and by Txema Alguacil, specialised in animated illustrations an former art director of various advertising agencies.
This is how Inocuo The Sign Studio was born, as a common project of three guys who got together to experiment with the different languages and styles of contemporary urban culture. Its origin linked with the graffiti culture is just a starting point for understanding their creations. From there, they work braking with the image’s traditional sizes and patterns until achieving designs that combine the team’s best weapons: the expressiveness of illustration, the freshness of brush strokes, the richness of drawing and the impact of calligraphy.
They initially carried out countless projects to become known: illustrations for trend magazines, trademark images, audio-visual projections and CD covers. But what started like a dream of adolescent graffiti artists, has become a studio which works with first-rate companies. The Sign Studio has made textile designs for Nike, Hurley, Levi’s and Divinas Palabras. They are also responsible for creating the images of several automobile campaigns like Volkswagen, Skoda, Seat and Nissan and for the festivals Urban Funke and Cultura Urbana. They have furthered worked in projects for Budweiser, Estrella Damm and Pepsi and have collaborated with practically all Spanish record companies, in various television networks and companies like Epson, Lego or Adidas.
